T&S — Brand Guidelines Version 1.0 / April 2026

Committed to performance.
Designed to accelerate.

Technology
& Strategy
Glocal partner
01 — Brand Story

Our chapter.

In a world that is speeding up, where organizations must continuously transform, a new generation of technology partners is emerging — a unified international brand designed to sustainably accelerate the impact of its clients.

For more than 15 years, Technology & Strategy has supported its clients' transformation by combining engineering, data, and consulting. Today marks the beginning of a new chapter.

We are becoming T&S — a modernized, clarified, and strengthened brand, true to our history while firmly looking toward the future.

"This evolution is not a rupture. It is an acceleration. A move toward greater coherence. A way to become clearer, more unified, and more performant."

02 — Brand Compass

Four points,
one direction.

01 — Promise

What we commit to

Committed to performance. Designed to accelerate.

A partner committed to delivering sustainable performance. We don't just support — we accelerate, we transform, we deliver.

02 — Mission

How we deliver

Mobilizing the best talents to meet tomorrow's challenges.

Collective mobilization is our driving force. Teams, expertise, and technologies operate in coordinated dynamic to address data, engineering, and consulting transformations.

03 — Positioning

Where we stand

A glocal expertise, providing synergies in data, engineering, and consulting.

Global in ambition. Local in execution. Synergistic in expertise. Results-driven in every engagement.

04 — Vision

Where we're going

International integrated partner of excellence, supporting the evolution of its clients.

A more harmonized governance, a better articulation between our expertises, a more seamless value proposition, strengthened internal synergies.

04 — Color

Two anchors.
One signal.

Two colors carry the entire brand. Used precisely, they are unmistakable.

T&S Blue
The anchor
HEX#00154A
RGB0 / 21 / 74
CMYK100 / 95 / 35 / 50
PMS2756 C
T&S Yellow
The signal
HEX#FFCB00
RGB255 / 203 / 0
CMYK0 / 21 / 100 / 0
PMS7549 C

T&S Blue · Tints & Shades

Extended scale built from the brand color. Use for UI states, hover, surfaces, and decorative accents. Brand value (500) remains the anchor — never replace it with a tint or shade in primary brand expression.

50#E6E8ED
100#CCD0DB
200#99A2B6
300#667392
400#33456E
500#00154A
600#00123F
700#000F34
800#000B26
900#00071A

T&S Yellow · Tints & Shades

The yellow scale is reserved for highlights, hover states on yellow surfaces, and editorial accents. Tints below 500 should never carry text on white (contrast fails). Shades darken toward bronze — useful for outlines, dividers, and "warm" data viz.

50#FFFAE6
100#FFF5CC
200#FFEB99
300#FFE066
400#FFD633
500#FFCB00
600#D9AD00
700#B28E00
800#8C7000
900#594700

Neutral palette

Built around the T&S Blue undertone.

Ink 900
#000A1F
Ink 700
#1A2C5C
Ink 600
#3A4B70
Ink 400
#7A8499
Ink 200
#C5CAD6
Ink 100
#E8EAEF
Ink 50
#F6F7F9
White
#FFFFFF

70 / 25 / 5
70% Blue or White · 25% Neutrals · 5% Yellow. Yellow is the spark, never the surface.

05 — Typography

Voice in form.

Typography is voice. T&S sounds clear, modern, technical — and human.

GeistPrimaryUI · Headlines · Body
Aa Bb Cc 0123 &

A contemporary geometric sans serif. Structured, confident, modern. The voice of the brand at every size.

PoppinsSecondaryDisplay · Marketing
Aa Bb Cc 0123 &

Warmth and openness for expressive moments. Where the brand wants to feel approachable and humanist.

Geist MonoTertiaryCode · Data · Technical
Aa Bb Cc 0123 &

Signals technical precision. Reserved for code, IDs, statuses, monitoring data.

06 — The "&"

Not a character.
A position.

The & is the heart of T&S. It connects what was once separated. People & expertise. Data & Engineering & Consulting. Global & Local. Yesterday & Tomorrow.

Role 01

Hero monogram

Used alone, large-scale, as the central visual element. Reserved for covers, hero sections, posters, brand activations. Always the validated master vector.

Role 02

Connector in narrative

Data & Engineering & Consulting

Used typographically to link brand pillars in editorial copy. Inherits text color, or highlights in yellow when the connection IS the message.

Role 03

Background pattern

A repeated motif used as texture on dividers, end pages, digital backgrounds, goodies. Always tight grid, low opacity. Built from the validated master glyph.

Role 04

Graphic accent

Story Vision Mission

Used as graphic punctuation: section opener, bullet replacement, end-of-article mark. Yellow when accent.

07 — Voice & Tone

We don't write to impress.
We write to deliver.

T&S is the partner who accelerates. Calm, sharp, focused on outcomes. Tells you what she'll do, by when, and then does it.

Trait
What it sounds like
What it doesn't sound like
Confident
Direct, decisive, no hedging
Boastful, salesy, self-congratulatory
Concrete
Verbs, examples, real numbers
Abstract, theoretical, conceptual
Glocal
Both international and proximate
Generic, off-the-shelf, distant
Connecting
Linking ideas, people, expertise
Siloed, fragmented, monolithic

Three pillars, one ambition.

Every piece of T&S communication maps to at least one of three pillars — bound by the &.

Pillar 01

Data

Mastering data to unlock value.

From data engineering to AI deployment, we build the data foundations that fuel transformation.

Pillar 02

Engineering

Rethinking engineering for what's next.

We design, build, and industrialize the systems that make products and services scalable, reliable, and forward-compatible.

Pillar 03

Consulting

Consulting that lives in the field.

Our consultants don't just advise — they execute. Embedded with our clients' teams, they translate strategy into delivery.

— The Lock —
Committed to performance.
Designed to accelerate.
08 — Applications

Where it lives.

The brand only exists where it is applied. Five tiers of priority — from identity essentials to long-tail merchandise.

Tier 01Must-have

Identity essentials

The first impression. Without these, the brand has no visible existence.
Business card Email signature Letterhead / proposal PowerPoint master
Tier 02High impact

Digital touchpoints

The brand at the speed of business.
LinkedIn templates Email banner / newsletter Teams background Event banner
Tier 03Visibility

Field & event presence

The brand in the physical world.
Badge Hard hat Sports top Flyer (school / B2B fair)
Tier 04Long-tail

Goodies & merchandise

The brand that travels and lives in people's lives.
Tote bag Mug Cup T-shirt Water bottle Notebook
Tier 05Completeness

Stationery

The complete identity surface.
Greeting card Document templates Contracts & invoices
09 — Accessibility

Not a constraint.
A discipline.

T&S communicates with everyone. WCAG 2.1 AA at minimum, AAA on critical interfaces. Legal in the EU since June 2025. Right by design.

Validated brand combinations

17.4:1

White on T&S Blue

Our default body-on-hero combo. Maximum contrast, brand-aligned.

11.6:1

Yellow on T&S Blue

The signature combo. Use for the &, key highlights, and primary CTAs.

14.5:1

Black on T&S Yellow

Yellow as background. Use for activation moments and signature surfaces.

8.3:1

Ink 600 on White

The default body text on light. Calm, legible, brand-aligned.

1.5:1

Yellow on White ❌

Never use yellow text on white. Fails contrast at every size. Period.

3.4:1

Ink 400 on White ⚠

Fails AA for normal body text. Use Ink 600 or darker for running copy.

"Accessibility is not the limit of the brand. It is the discipline of the brand."

Three forces.
One ambition.

T&S Brand Guidelines · v1.0 · April 2026